Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
3.
Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
Familiarity with specific product
| No. | SIC | Year | Note |
| 1 | 6321 | 2002 | Trigon has a 96% client retention rate. It dominates the Virginia market with a 35% market share. Trigon is one of the leaders in using caseworkers. It rewards patients for using cheap drugs. |
| 2 | 4300 | 1988 | USPS has new Postal Answer Line, a new automated telephone service that gives out postal information, allowing users to avoid long lines. |
| 3 | 2060 | 1992 | Speed is increasingly important in testing a product to see if it will sell. Pre-testing is a good alternative to the traditional 12- to 18-month marketing tests, a company can give a few consumers samples along with ads to gauge probable response. |
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