Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

2. Familiarity with specific product

No.	SIC	Year	Note
1	2721	1987	Viking publishes a computer magazine on floppy disk and plans to incorporate advertising into its format; advertisers will be able to sponsor programs geared toward their area of expertise. Brokerage firms, for ex. could sponsor investment programs.
2	3571	2002	In years past, computer companies could pull in new customers by introducing new features. In 2001, it was the built in CD burners and Microsoft's new XP Operating system. Without those, they end up competing on price.
3	3674	2003	Until recently, Power Integration's products were in 15% of a then-$700 million addressable market. Those products included its mainstay TopSwitch for the high end voltage market and TinySwitch I for the lower end.
4	4812	2001	As the mobile-phone market matures and profits decline, suppliers and service providers are encroaching on each other's territory in search of profits. They are adding their own brand names to establish brand loyalty to the service provider.
5	4813	2003	The Bells are bundling more services, including wireless and Internet access, at discounted prices to retain customers. They're also hooking up more homes with fiber-optic lines. That makes it easier to deliver speedy broadband Internet connections and other services.
6	7375	2005	Since March 2004 Yahoo has been combining its map pages with directory info. Intel struck an ad deal with Yahoo Maps that shows the location of wireless hotspots near any address.

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