Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products.

A. Knowledge of company and company product

1. Familiarity with company and brand, crossing all products

Customer knows both the channel and producer brands

No.	SIC	Year	Note
1	2000	1996	Beginning in January 1997, Kraft will sponsor a year-long slate of family-targeted movie screenings at General Cinema Theatres in 50 top US markets with the Cartoon Network's new MaTOONays program, as Kraft broadens it kids strategy- packaging its top channels.
2	2096	1994	Frito distributes Taco Bell salsas, using the name of the fast-food chain owned by its parent company.
3	3140	1997	Brown Group is a leading footwear retailer and wholesaler in the United States, providing a broad array of branded, licensed and private label products to men, women and children at a wide range of price points.
4	3569	1996	Caterpillar is teaming up with Mattel to create a line of toys based on its construction equipment. Products will include "Hot Wheels" and battery-operated, ride-on toys.
5	3571	2000	NCR Corporation announced an agreement with QVS Inc., a leading manufacturer and distributor of computer connectivity products, to offer QConnect for Microsoft Windows CE.
6	3571	2004	Sony turned up the hype on its next PlayStation 3 console three years ago, announcing plans with IBM and Toshiba to create a low-cost chip to power the console, called Cell, that can run circles around today's supercomputers.
7	3571	2005	H-P and Intel jointly developed the Itanium chip, though HP has since given it over to Intel.
8	3572	2002	EMC is creating a program called AutoIS which will let corporate managers store and retrieve data no matter what machine it resides on. EMC Corp. teamed up with a group of service partners including Accenture and Electronic Data Systems to sell and install the systems.
9	3577	2004	Intel will use its new 2200BG Wi-Fi chipset in its Centrino chip package for notebooks. They forecast that 50% of notebooks will use Centrino chips by the end of 2004.
10	3661	2004	Motorola Inc. has agreed to include a version of iTunes software on new Motorola phones. Motorola will begin shipping such phones in the first half of next year. The phones will be able to store between 6 to 12 songs. The arrangement with Motorola will expose millions of consumers to Apple's music products. This is the first time that Apple has allowed users of other companies' portable gadgets to play music purchased from the iTunes Music Store.
11	3713	2001	Navistar International recently announced that it intends to form a joint venture with Ford Motor to build medium-duty trucks on a common chassis.
12	3944	1993	Mattel is stepping up its cross-promotions with companies such as Kraft and the home video units of Walt Disney and Fox, to reach more shoppers and get the Mattel brand name out in high-traffic supermarket and video-store venues.
13	4812	2001	RadioShack stores have been key distributors of Sprint PCS. It signed about one-quarter of its 9.85 million subscribers at the retailer's outlets the last three years.
14	4841	1994	Spiegel & Time Warner are planning a catalog-based home-shopping channel, Catalog 1.
15	5812	1987	Wendy's offers Baskin-Robbins Ice Cream. Other joint ventures: Dairy Queen with Mr. Donut, Taco John's with Bresler's ice cream. 7-Eleven to sell Church's fried chicken or Hardee's hamburgers.
16	5812	2003	Today, Wendy's research indicates that its share of the salad market in its category has surged to 34%. But McDonald's could eat away its rival's lead with a line of salads it started to develop last spring. The company raised the ante by pairing its salads with Paul Newman's dressings and warm grilled or fried chicken.
17	5812	2005	Panera also recently innovated by putting Bell & Evans antibiotic-free, hormone-free chicken in its sandwiches and salads.
18	7041	1998	Intrawest Corp. is one of the companies that is leading the way for resorts to turn their acreage into revenues. Last year the company earned $121.3 million from its real estate operations . This year, Copper Mountain which is owned by Intrawest Corp. sold 108 mountainside homes in six hours for $33 million.

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