Intermediary Purchasing from the Producer of the Product
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
1. Familiarity with company and brand, crossing all products
Customer knows brand, not company
| No. | SIC | Year | Note |
| 1 | 2038 | 1987 | Food companies get marketing mileage just using successful brand name with new items. Jell-O's new pudding pops, Dole & Chiquita's juice bars, Oreo's ice-cream sandwiches. It costs a fraction as much to market & advertise a brand extension. |
| 2 | 2330 | 2001 | Yves Saint Laurent's name is used by contracted manufacturers and on licensed accessories. |
| 3 | 2834 | 1994 | J&J extended the Tylenol name into medicine for allergies and kid's colds. |
| 4 | 3140 | 1993 | Genesco acquired the exclusive right to market Dockers footwear for men in the U.S. from Levi-Strauss which, in turn, has enjoyed tremendous success in developing the Dockers apparel brand. Dockers are casual, moderately-priced shoes with some 75 styles. |
| 5 | 3630 | 2004 | LG, under its GoldStar brand, was once best known in the U.S. for low-price microwave ovens and other small appliances. |
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