Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
1. Familiarity with company and brand, crossing all products
Company knows both company and brand
| No. | SIC | Year | Note |
| 1 | 3571 | 2003 | With its introduction of new servers, printers, handhelds, and storage products, Dell Inc. is simultaneously increasing its range of systems design and consulting work for businesses. |
| 2 | 3571 | 2002 | Dell has gained market share in personal computers, servers, and storage systems during the downturn. In addition to expanding its customer base, Dell has shown that it can get a larger portion of a customer's tech spending once it's in the door. Because Dell has its operational costs under control, it has the luxury of looking beyond its core business of PCs and low-end servers. It's entered adjacent businesses, including network switches, printers, and handheld computers. |
<< Return to Use Steps