Brainstorming Ideas: A Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary of the product. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

3.
Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products.

1. Knowledge of company and company product

   1. FAMILIARITY WITH COMPANY AND BRAND, CROSSING ALL PRODUCTS

      1. Customer knows both company and brand Examples>>

      2. Customer knows the channel brand but not the producer brand – Segment knows channel brand primarily for:

         1. Reliabiilty and Convenience Examples>>

         2. Price Examples>>

      3. Customer knows both the channel and producer brands Examples>>

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