Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

A Final customer buying from a product producer. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

3.
Intellectual: Segment customers on the basis of teir current knowledge and understanding of the company and its product

1. Knowledge of company and company product

   1. FAMILIARITY WITH COMPANY AND BRAND, CROSSING ALL PRODUCTS

      1. Customer knows both company and brand Examples>>

      2. Customer knows both the channel and producer brands Examples>>

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