Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
Familiarity with company and brand, crossing all products
| No. | SIC | Year | Note |
| 1 | 3500 | 2002 | Electrolux, a provider of professional food service equipment in Western Europe replaced 15 small brands with a few big brands. They decided to do this based on the results of a transnational survey. They were able to develop more effective, cohesive mean |
| 2 | 3600 | 2004 | LG's parent changed its name from Lucky GoldStar in the mid-1990s to shake off a downscale image, but LG doesn't plan to give up its less expensive product lines. It still sells those in the U.S. under the GoldStar brand. |
| 3 | 4311 | 1999 | The post office aims to be the Web's top shipper. It has a deal with Amazon.com and handles nearly two-thirds of Amazon's shipments. More merchants are signing up. The company is constantly bringing on e-tailers, as well as those who are in click and mort |
| 4 | 5092 | 2000 | Petstore.com has an alliance with Animal Planet. The cable show promotes animalplanet.com site for which pet store provides the online commerce. |
| 5 | 5122 | 2003 | SureScript said merchandisers Costco Pharmacies, Kmart, ShopKo and Meijer had agreed to promote and encourage use of SureScript's fee-based system. Many grocers decided to do likewise. |
| 6 | 6141 | 1985 | Credit card affinity programs, where a credit card carries an exclusive affiliation with an organization, started in the early 80s. |
| 7 | 6311 | 1988 | Some insurance companies added new distribution systems, such as brokers, who tended to have larger market shares than independent agents. |
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