Regular Non-Expert Users

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

3. Intellectual:

A. Knowledge of company and company product
3. Knowledge of product technology
c. Above average – current customer. Members of the segment are:
1. Regular non-expert users

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	6211	2001	There is extensive coordination between all departments of the most successful marketing businesses. SEI Investments, for example, held off-sites with clients to develop its product.
2	6282	2004	Bankrate.com is a website that attracts up to 4 million people a month and gives these people financial information, insight and comparison shopping for mortgage rates, CD interest, car loans and home insurance.
3	5942	1997	Independent bookstores are striking back against mega stores and book reviews, working together by offering their own book lists. The NY Times may help them out by adding a small-store online index.
4	7841	2002	Blockbuster stores can't match Netflix's selection of more than 11,500 titles. A typical Blockbuster has 2600 DVDs including multiple copies of the same movie.