Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
Health limitations: Find customer segments with health problems or concerns
Customer groups who might have side effects from product
| No. | SIC | Year | Note |
| 1 | 2051 | 1990 | Kaufmarkt's premium breads are made from grains grown without any chemical fertilizers or pesticides. It has its own mills at the entrance to the bakery. Signs on the mills tell customers why grains are being ground on the premises. |
| 2 | 2086 | 2005 | Coke management is hoping that Diet Coke with Splenda will bring new customers to the brand as well as gently push existing customers toward Splenda. The new Diet Coke product will feature a special yellow band on the front label with Splenda printed on it. This kind of information is usually hidden. PepsiCo is making a similar move, replacing the aspartame in its one-calorie Pepsi One with Splenda while leaving aspartame in its regular Diet Pepsi. Sales of Splenda (sucralose) are sky-rocketing while aspartame seems to be fading out. "It's made from sugar so it tastes like sugar." |
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