Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

4. Health limitations: Find customer segments with health problems or concerns

Customer groups who might have side effects from product

Side effects

No.	SIC	Year	Note
1	2111	2001	Sante Fe Natural Tobacco Co has created the American Spirit Cigarettes. The cigarettes have a loyal group of followers among younger smokers that are drawn to the brand by its boast of being additive-free and in some cases made from organically grown tobacco.
2	2389	2004	Nike recently introduced its $110 Shox with visible coiled shock absorbers.
3	2834	1986	The new way of administering estrogen for menopause symptoms (skin patch form) allows the dose to be 1/10 of that as in pill form. The system also reduces side effects, including blood clots, gallstones, and high blood pressure.
4	2834	1993	One of the strongest selling points for new cold products is eliminating drowsiness.
5	2834	1999	King improves a drug's sales by developing line extensions and changing dosing. King has been growing as a result of this.
6	2834	2004	The company took Prilosec's basic formula and made one important change to the delivery system: It added an antacid to offset side effects such as diarrhea, nausea, flatulence and abdominal pain.
7	2842	2001	SurModics makes special coatings to lubricate surgical tools and devices put into people's bodies. It found a market in the early stages of its growth and in the past five years, its profits have gone up 140% a year.
8	3011	1999	The Continental Wheel System aims to keep a car on the road, even after a catastrophic blowout. The CWS is a second generation run-flat tire. Tire makers produced the original run-flats with extra thick sidewalls that kept the tire from collapsing when pressure was lost.
9	3840	1988	Hillenbrand is the only firm on the market with a bed that contains a built-in exit alarm to warn when the patient gets up in the middle of the night. Beds also come with options such as built-in phone lines that won't get tangled with intravenous tubes.
10	3845	1987	Current eye operations using radial keratotomy may lead to such complications as blindness. One promising technique, developed by Taunton Technologies, uses ultraviolet laser that doesn't involve cutting the cornea and is therefore less risky.
11	3845	1987	Surgical Dynamics has new device it claims can treat slipped disks more safely & conveniently. The entire procedure can be performed under local anesthesia. This procedure relieves pain without causing serious side effects.
12	8090	1988	UCSF researchers found Syntex Corp.'s nafarelin, sniffed through the nose, just as effective as danazol with far fewer side effects.

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