Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
2.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
4. Health limitations: Find customer segments with health problems or concerns
Customer groups with health problems
Weight
| No. | SIC | Year | Note |
| 1 | 2000 | 2004 | Coca-Cola Co.'s Minute Maid unit said it would begin selling later this month an orange juice with less than half the calories and sugar of regular juice. |
| 2 | 2000 | 2004 | The cola warriors are shaking up the juice-aisle in a bid to win back calorie counting consumers. Tropicana products, a unit of PepsiCo Inc., said it plans to expand its line of Light n' Healthy reduced calorie orange juice, while eliminating more sugar and calories from a product line that it says has become a hit with health conscious consumers. |
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