Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

4. Health limitations: Find customer segments with health problems or concerns

No.	SIC	Year	Note
1	2047	1987	Premium pet food products pack in more "higher-energy" ingredients such as vitamins and minerals in smaller servings.
2	2842	2001	SurModics makes special coatings to lubricate surgical tools and devices put into people's bodies. It found a market in the early stages of its growth and in the past five years, its profits have gone up 140% a year.
3	3711	1989	Daimler-Benz is equipping its new convertibles with electrostatic filters in the ventilation system. They will cleanse interior air of pollen and dust.
4	3949	1998	Penn Racquets Sports has made their tennis balls dye-free for their new customers, dogs. The tennis balls have the Ralston Purina Co. logo, thanks to a licensing deal with the dog-food giant.
5	4512	1994	On-flight catering companies are targeting international airlines (higher growth customers) because people need to eat meals on longer flights. In order to reduce meal costs for the airlines, many began downgrading to cold food from hot meals.
6	5812	2003	Salads are hardly new to fast food. In 1979, Wendy's installed its salad bars, which have since been yanked, and McDonald's more recently began serving salads in a cup. But not until the Wendy's introduction last year did a fast-food salad succeed at drawing customers who normally avoid burger joints. The Dublin, Ohio, chain's research indicates that 30% of its current salad eaters would have gone elsewhere. Especially encouraging is that the salads are appealing to women. With men making up the majority of fast-food sales, women are crucial to building market share.
7	8099	1992	Newly refined magnetic resonance imaging equipment shows 3-D images of animals' insides. Unlike conventional microscopy, the machines can observe minute internal changes in a single test animal over a period of time.

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