Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.

Savings of potential product vs. current solution

Savings from the creation of economies of scale for customer segments who incur costs at levels above those of currently available through economies of scale

No.	SIC	Year	Note
1	5943	2001	Siebel eBusiness Consulting was in a printing bind, so it decided to give Staples.com a try. The Web site had links to partner companies that do printing, copying, and other services on short notice. Siebel clicked on NowDocs, an online print shop that lets customers upload word files from their personal computers with data on what they want done. The work is printed at the nearest service center and sent to the customer in 2-4 hours via express delivery.
2	6021	2000	Salem Five started internet banking in 1995 and has won top ratings for its web site which gives internet customers access to some of the lowest cost, highest interest rate accounts on the internet.
3	7841	2005	The transformation of Blockbuster into a home-entertainment store is well underway. Whereas once about 80% of an average store was dedicated to rentals, now its closer to 65%. Blockbuster will give you between $5 and $10 in store credit for your unwanted DVDs and then resell them for $10 to $15. Trading is an area where giants like Wal-Mart don't play. Blockbuster is also focusing on its videogames, 15% of its revenue.

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