Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solution
Savings on customer building block costs
Multiple costs – Segment saves multiple costs:
Outside the cost system of the product itself
| No. | SIC | Year | Note |
| 1 | 2834 | 1987 | Researchers use optical equipment and near-infrared-reflectance analysis to compare how normal & contaminated capsules reflect light. So they can quickly identify contaminated capsules among large inventories, without opening the capsules. |
| 2 | 6141 | 2004 | Cardholders have abandoned Diners Club in droves in the past decade as the number of merchants who accepted the card declined. |
| 3 | 7999 | 1998 | Sunday River was once a torpid backwater with 40,000 skier visits in 1980-81. It turned into the Northeast's second most popular resort, boasting 500,000 visits in 1997-98. American Skiing Company focuses on services. The inspiration was to entice middle |
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