Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Savings of potential product vs. current solution
Savings on customer building block costs
Capital costs- Segment saves capital costs:

Outside the cost system of the product

No.	SIC	Year	Note
1	3448	1994	Much of the recent surge in demand for pre-engineered metal structures has been coming from companies like suppliers to the auto industry, straining to find relatively quick and inexpensive ways to expand output and distribution.
2	3500	1989	Some fax machines can double as copiers. But they make only one copy at a time and are slow.
3	3571	2000	The server units of Compaq and IBM have surged 40% each in the past six months as they've catered to the strong market for Net-linked servers. That market is sizzling largely due to new encyclopedia-sized servers that can be stacked efficiently in Web hosting centers.
4	3571	2003	These are tough times for server makers as corporate tech spending remains ho-hum and there's a sense that servers have become a commodity. The fastest growing segment of the market is blade severs–super-thin, modular computers that fit in tight spaces. Blade prices aren't falling as quickly as those of standard servers. Blades are the evolution of rack-mounted servers, which slide into standard-sized tech shelving to let users pack lots of computers into small spaces. Blades also can combine network and storage gear, saving more space.
5	3575	1989	With HP's Unix operating system, users would be free to build up a set of computing platforms from multiple vendors–they wouldn't be tied down to a single vendor as they are now with the Digital VAX architecture.
6	3576	2002	Home sales of Wi-Fi products have risen 20%. Families like it because its allows more than one computer to be online at once. It just needs one "access point", adding to convenience.
7	3577	2004	The MFP in the new Laserjet 4345mfp's name stands for "multifunction printer," the industry's label for devices that combine the functions of printers, scanners, fax machines and copiers. Long popular with home users, low-cost MFPs have moved up into the small and midsize business market as they've gotten faster and sturdier, nipping at the heels of high-end office copiers. The 4345 prints at 45 pages per minute and features HP's Web-Jetadmin software to manage the devices over a network. With HP's printer technology at its core, the company can price the device at $2,599, just one-third the cost of similar machines. And that excludes the costly service contracts of those high-end machines.
8	3577	2004	The $150 billion printer business has three distinct segments: consumer, small and medium business and enterprise. Across these segments span several product lines, ranging from pricey laser printers to $50 inkjets, ink and paper supplies are also included. Multifunction printers show the most growth in the market. They combine the functions of an inkjet, scanner and copier.
9	3669	1996	Like regular cellular, PCS transmits calls over radio frequencies. But PCS is completely digital, so sound quality is better, more calls can fit on each frequency, and extra services such as wireless data communications are easy to add.
10	3669	2002	Radio-frequency identification (RFID) technology, a new high-tech method of product identification, has recently been spreading into more high-volume retail environments. However, it has not yet reached lower-valued goods. The cost of printing bar codes can run between one and ten cents while RFID tags can be anywhere from 30 cents to several dollars. However, the cost of the RFID technology is expect to drop to 5 cents a tag by 2005.
11	4832	2005	Sirius is pushing for the development of satellite-radio receivers capable of accepting signals from both satellite radio companies. It's also developing smaller radios with new bells and whistles including models that could double as digital-music players.
12	4899	2002	At first, Wi-Fi technology was too expensive for most home users. Wi-Fi antennas used to cost $500 apiece and the transmitter cost $1,000. Still, it started to catch on slowly among corporate users.
13	4899	2003	Wider-Fi also could give local phone companies and cable operators night sweats, allowing wireless Internet service providers to cheaply hook up homes at broadband speeds.
14	4899	2003	Wi-Fi is a wireless link that lets all wireless users blast data short distances at 200 times the speed of a dial-up modem for no extra cost.

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