Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
2.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solution: Savings on customer building block costs:
Purchases costs – Segment saves purchase costs
| No. | SIC | Year | Note |
| 1 | 3571 | 1994 | Computer manufacturers began selling to the largest dealers direct, thus further taking away sales from distributors. |
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