Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.
Savings of potential product vs. current solution
Savings on customer building block costs
Purchases costs- Segment saves purchase costs:
Inside the cost system of the product itself
| No. | SIC | Year | Note |
| 1 | 5812 | 2003 | Starbucks will be releasing a Visa card that features a reloadable stored value Starbucks card and works like a debit card. Qualified customers will be extended a credit line. Each time the card is used, the customer amasses rebates that can be spent at outlets in North America. Starbucks can thus pick up sales as consumers earn rewards to spend at the stores. 11 million cards have been activated since 2001, and 11% of store transactions are through the card. |
| 2 | 8111 | 2003 | We the People do-it-your-self legal business. These firms don't offer legal advice but instead they take information from customers and fill out legal forms on their behalf. |
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