Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Savings of potential product vs. current solution
Savings on customer building block costs
Purchases costs – Segment saves purchase costs:
Inside the cost system of the product itself

No.	SIC	Year	Note
1	2086	1997	Pepsi introduced a new distribution method for its products, instead of bottlers providing syrups to restaurants, Pepsi wants food-distribution companies to do so. Restaurants can often get volume discounts through distributors and thus may be more likely to buy Pepsi.
2	3571	2001	Compaq Computer will allow corporate customers to add or reduce equipment and services on short notice. This move is brought on by similar moves by competitors HP, IBM and Sun Microsystems to treat the delivery of computers as utility-like services. The competitors hope to increase the sales of services, software and computer packages as profit margins collapse on hardware.
3	3571	2001	SmartStep marks Dell's second attempt to introduce retail customers to its direct business. In late 1999, the company brought out the WebPC, a machine marketed as easy to install and use for the novice PC buyer.
4	3571	2003	Sun has suffered as users give up old-line servers in favor of cheaper models powered by x86 chips. Sun began fighting back this month with a line of blades that use those chips. Unlike its rivals, Sun is throwing in the software for free.
5	3651	2005	The TIFF, RAW, and PSD formats do not discard any digital image data, but require more memory to save than JPEG. RAW is the closest thing to a digital "negative," allowing color or contrast adjustments while taking up half the space of TIFF.
6	3672	1999	Rise Tech's plan is to concentrate on chips for low-end desktop computers and laptops. Its new line, MP6, will use less power than Intel models. It will also be able to use software to handle functions like modems and digital video disks.
7	3674	2000	Crusoe's real selling point is a set of power-saving techniques called LongRun. Since a PC processor operates only part time, LongRun monitors the Crusoe's work load then adjusts the chip, reducing clock speed and lowering voltage so that it can keep up.
8	3711	2003	Automakers are racing to develop electric-gas hybrid cars. And they plan to sell fuel-cell vehicles, which would not pollute the air.
9	4812	2003	Wireless number portability may stimulate cell phone sales as carriers offer customers new phones to switch or stay. If people do switch carriers due to number portability, some customers may have to buy new phones since different networks use different technologies.
10	4841	2004	The four Bells have signed marketing agreements with satellite TV companies and now offer satellite programming as part of packages that include everything their cable competitors can offer, plus cell phone service, which cable companies don't provide.

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