Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
2.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings from the creation of economies of scale for customer segments who incur costs at levels above those of currently available through economies of scale
| No. | SIC | Year | Note |
| 1 | 4412 | 2001 | Neptune Orient is trying to transform one division of American President Lines' into a global origin-to-destination logistics company in which managing and tracking inventory are as important as hauling cargo over the sea. There is strong demand for this vital service. |
| 2 | 5731 | 2004 | J&R started to license the technology underpinning its Web site from a vendor after realizing that running a Web site that could handle heavy traffic and provide easy navigation required expertise it didn't have. |
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