Intermediary Purchasing from the Producer of the Product

Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.

2.
Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Ecomonic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solution
Savings on customer building block costs
Multiple costs – Segment saves multiple costs:
Outside the cost system of the product itself

No.	SIC	Year	Note
1	3679	2002	Radio frequency identification systems (RFID) offer the following benefits over the old bar code systems: items don't have to be read one by one, items don't have to be near the reading mechanism, and a much wider variety and depth of information can be stored in the chips.
2	3679	2003	The Radio Frequency Identification system could drastically cut costs in the supply chain. The tags also help reduce theft because they automatically transmit information to a network. The chip gives companies an instant read on inventory, meaning retailers and suppliers can respond quickly to shifts in demand, avoid spoilage, and prevent over-and under stocking.
3	4813	2003	Boston Communications does almost nothing but service the prepaid market for wireless carriers. It had been landing large carriers like Verizon as customers. Boston can send a voice message to alert pay-as-you-go customers when their time is about to run out. Boston makes money by charging clients 2 cents a minute on each call. That's down from 3 cents 18 months ago. Boston ended 2002 with nearly 3 million subscribers.

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