Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

2.
Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Savings of potential product vs. current solution
Savings on customer building block costs

People costs

No.	SIC	Year	Note
1	0	2003	People become increasingly attached to their computer, whether or not an alternative has the same functions and programs. Often, users keep their computers because they are familiar and convenient despite the faster and cheaper models on the market.
2	100	1987	A US researcher has come up with new types of turf that need far less watering and mowing than most–and that stay green in the winter. New zoysia grass needs to be mowed one-third as often & requires half as much water as regular grass.
3	3312	2004	Rail produced in the U.S. has been produced in lengths limited to only 80 feet. Steel Dynamics will be able to make it three to four times as long. The company has a big advantage because welds are typically the failure point in rail.
4	3571	2004	H-P is focusing on software and developing programs to help manage many different pieces of hardware as the equivalent of a single system, saving on labor costs.
5	3571	2004	Many of the big server manufacturers still have a huge investment in proprietary server designs, and it costs a lot in the care and feeding of these product lines. The new future for servers is basically Intel-standard servers running Windows, Linux or Unix.
6	3576	2004	Cisco is taking a gamble with the HFR as the company is scrapping the software included in nearly every Cisco product since the company was founded two decades ago in favor of a new operating system designed to make the router easier to maintain and manage.
7	3600	2002	The new trend in the hyper-competitive data storage industry is to consolidate large numbers of smaller machines, simplifying administrative chores. In the past, computer technicians might take days to allocate increased storage capacity to a particular software application. The newest hardware can complete that chore in minutes, giving companies increased flexibility.
8	3674	2003	Since the 1980s, Intel Corp. has stayed ahead with a simple mantra: make its chips faster and faster. But two and a half years ago, Intel made a risky decision to abandon that narrow focus. Speed was becoming less important to personal-computer users, who mostly used the machines to surf the Web and run a few simple programs. So, in a shift that transformed its culture, Intel pushed its engineers to pursue an entirely different goal: Build chips that fit the new ways people actually use their computers. That bet is beginning to pay off, helping Intel become one of the biggest winners to emerge from the long tech slump. In the new world of digital wireless gadgets, computer users care about other things besides speed – such as long battery life and small size. Intel has reorganized the company to deliver chips that offer just that.
9	3845	1991	Althin's machine requires routine maintenance only once a year.
10	7372	2000	One company was glad to switch to Linux rather than the Solaris version of Linux because system administrators are easier to find and cheaper with Linux expertise than they are with Solaris background.
11	7372	2001	SACHEM software is an artificial intelligence system developed to manage steel blast furnaces by Usinor, one of the European Union's largest steelmakers. The software alerts workers to minute changes-in temperature, water pressure, and thousands of other conditions.

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