Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Potential improvement in income of current customers: Customer segments whose revenues could increase if the supplier:
Introduced additional products for the segment to sell
| No. | SIC | Year | Note |
| 1 | 2086 | 2003 | Cott Corp., a private-label soft drink supplier that sells to retailers, doesn't look to swamp consumers with new products. "Rather, we monitor categories that are successful and try to expand in those areas." Cott added flavors and products, and updated store displays to boost sales. |
| 2 | 6021 | 2001 | Major banks nowadays don't keep huge pieces of loans on their books but instead break them into pieces among dozens of other banks and investors. So JP while Morgan Chase & Co which originated some $152 billion in global telecom loans in 2000, it has less than 10% of that on its own books. |
| 3 | 6141 | 2000 | Card Capture Services, which was recently bought by the E-Trade Group, is the largest independent operator of ATMs in the United States and also has machines in Canada and Mexico. The company operates 900 ATMs in California, 300 of them in Northern California. Its model is to sell ATM terminals to stores, such as Chevron, Safeway, and Rite-Aid, and then sign a long-term contract to maintain them and process transactions. |
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