Final Customer Purchasing from a Product Producer

Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solution
Level of savings over the current product cost system
Multiple costs – Segment saves multiple costs:

Outside the cost system of the product itself

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