Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Segment's approaches to limit on spending: Customers segments with preferences for price point alternatives to the present product: Lower price point:
With less Function
| No. | SIC | Year | Note |
| 1 | 3571 | 2000 | To meet the new competition from the Visor, Palm launched the M100, a cheaper model designed for the consumer market. |
| 2 | 4724 | 1990 | Discounted tickets sold by consolidators can often be inconvenient: availability can be uneven, tickets usually sold only for coach seats, generally require stopovers and carry time restrictions. They also can't be transferred to other airlines for last minute changes. |
| 3 | 4813 | 2004 | If cable firms lose significant market share in 2004, many analysts expect them to roll out more tiered pricing plans. Those plans cost less than the typical $45 monthly cable Internet fee, but data speeds are slower. The Bells already offer discounts on slower DSL speeds. |
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