Final Customer Purchasing from a Product Producer
Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solution
Level of savings over the current product cost system
Purchase costs
|
No. |
SIC |
Year |
Note |
| 1 | 3011 | 1987 | Oxford Energy has licensed a furnace design that consumes auto tires whole – rubber, steel belts and all. Oxford will sell the energy to PG&E. The tires will cost only about 13% of the cost of fuel for an oil-fired generator. |
| 2 | 3571 | 2001 | In order to prevent the waste and possible environmental hazards created by the disposal of old computers, many PC makers and retailers are beginning programs to collect their equipment and will refurbish the machines for charity or use the available parts. HP and IBM charge for the pickup and disposal of old equipment. With IBM, donators will receive a receipt that can be deducted from taxes. Dell Computer Corp allows users to donate machines to a national charity, get prepaid shipping labels and a credit for new purchases or auction the machine through the site. Sony's free recycling program is only available in Minnesota but other brands can be dropped off for a small fee. Best Buy plans to launch a program for electronics in which customers can drop off equipment during specified weeks for a small fee. |
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