Intermediary Purchasing from the Producer of the Product
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
2.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Ecomonic limitations: Segment customers according to the limitations set by their economic interests and concerns
Segment's approaches to limit on spending
Segments with preferences for periodic or one time payment
No. | SIC | Year | Note |
1 | 7372 | 2000 | Sun plans to market StarOffice and StarPortal through Internet Service Providers and ASPs and then charge user fees to end users. These fees would range from $1 to $100 per seat depending on the size of the company. |
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