Intermediary Purchasing from the Producer of the Product

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Segment's approaches to limit on spending:
Segments who might face psychological spending limits

No.	SIC	Year	Note
1	0	2001	Many Internet exchange sites have recently shut down and virtually all the rest are badly behind schedule in implementing their business plans. The main assumption behind the exchanges was wrong. Faxes and telephones are just as efficient as the Internet in this field. They also offer a crucial flexibility that the Internet can't match, allowing Hunt to vary its prices while keeping the variations confidential and preserving goodwill. Internet exchanges also force 1% to 2% transaction fees.
2	3674	2001	World-wide demand soft, Intel is introducing its 1.7-gigahertz Pentium 4 chip at $352, far below the typical $500 to $600 at which its new microprocessors have been previously introduced.
3	3827	2002	Luxottica demanded price cuts from the chain's suppliers and all except for Oakley accepted the terms, so Luxottica cut its Oakley order by two-thirds.
4	5331	2004	Taobao Chinese online trading site doesn't charge users, and promises to remain free for the next three years.

<<Return to Obtain Steps