Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Spending power of current or potential segments
| No. | SIC | Year | Note |
| 1 | 3571 | 2000 | Palm is introducing the low-end M100 entry level model designed to appeal to the mass market and to a younger audience. |
| 2 | 3711 | 2001 | Hyundai's full-size sedan, XG 300, costs $10,000 more than the company's previous high-end entry, the Sonata, is as big as Toyota Motor Corp.'s Avalon and larger than Nissan Motor Corp.'s Maxima, yet sells for thousands less. |
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