Final Customer Purchasing from an Intermediary of the Product
Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Segment's approaches to limit on spending
Segments with preferences for periodic or one time payment
No. | SIC | Year | Note |
1 | 7841 | 2002 | Both Blockbuster and Wal-Mart allow consumers to keep rented movies as long as they want for a fee of between $20 and $25 a month. The concept was pioneered by Netflix, a still thriving dot-com that lets people either keep two or three movies indefinitely. |
<< Return to Dispose Steps