Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Spending power of current or potential segments

Below average

No.	SIC	Year	Note
1	3711	2002	GM has already started rolling out the new Saturns. The compact Ion, the first new car off GM's all-new Delta small-car platform, makes its debut this month at $12,000. With a sportier drive than most compacts and inventive styling, Saturn expects to gain
2	4931	1992	Co-generation once was cost-effective only for large industrial operations. But small systems based on automotive engines have made the idea affordable for laundromats, motels and other commercial operations.
3	5812	2001	As consumers scale down their eating-out budgets, fast food has fared better than casual dining and high-end restaurants. Sonic is performing better than many of its fast-food rivals with food that is made to order fresh.
4	6141	2000	Ace is the nation's biggest check-cashing chain with services ranging from bill payments to selling money orders. Ace Cash Express appeals to families with yearly income on average of $35,000 who don't have bank accounts and need small amounts of cash at a time.

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