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Brainstorming Ideas: Intermediary Customers Purchasing from the Producer of the Product

Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an intermediary or channel customer must take in connection with the product

Return Steps: The Return steps include activities required to return defective product to the supplier. These activities include the work to deliver the product to the supplier and receive credit for the returned product.

2.
Emotional: Segment customers according to the personal emotional needs of the segment.

  1. Needs for comfort and status

  2. Needs to avoid sources of anxiety

    1. Risks in relationship

    2. Limitations set by time

    3. ECONOMIC LIMITATIONS: Segment customers according to the limitations set by their economic interests and concerns

      1. Segment's approaches to limit on spending

        1. Segments with preferences for periodic or one time payment Examples>>

        2. Customer segments with preferences for Price Point alternatives to the present product Examples>>

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