Brainstorming Ideas: A Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary of the product. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industry products, reach Final customers through Intermediaries.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

2.
Emotional: Segment customers according to the personal emotional needs of the segment.

1. Needs for comfort and status

2. Needs to avoid sources of anxiety

   1. Risks in relationship

   2. Limitations set by time

   3. ECONOMIC LIMITATIONS: Segment customers according to the limitations set by their economic interests and concerns

      1. Segment's approaches to limit on spending when facing psychological spending limits

         1. Specific limits on spending Examples>>

         2. Sensitivity to the price of a component of the product Examples>>

      2. Savings of potential product vs. current solution on customer building block costs

         1. Purchases costs – Segment saves purchase costs outside the cost system of the product Examples>>

         2. Multiple costs – Segment saves multiple costs inside the cost system of the product Examples>>

      3. Savings from the creation of economies of scale for customer segments who incur costs at levels above those currently available through economies of scale. Examples>>

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