Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
2.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
Economic limitations: Segmetn customers according to the limitations set by their economic interests and concerns
No. | SIC | Year | Note |
1 | 1600 | 2005 | The energy market is a big user of satellite guided global positioning systems, or GPS for surveying and planning construction. |
2 | 2111 | 2001 | Brown & Williamson is working with Star to support the smaller company's efforts to develop potentially less-hazardous cigarettes. |
3 | 3711 | 1998 | Honda built a very strong service business by first tying a new vehicle's purchase to after sales service and then turning the automobiles many service needs into a simple menu. The customer could then choose a bundled package of maintenance tasks based on their preferences and mileage. |
4 | 3950 | 1986 | Cabot's new type of carbon black will boost fuel efficiency by improving the ease with which tires roll–a feature wanted by auto manufacturers. |
5 | 4813 | 2002 | AT&T Wireless features high-rates but also offers an automatic dropped-call credit in which customers are reimbursed by any call that was cut off mid-conversation. |
6 | 7372 | 2003 | The open-source movement, in which programmers program free of charge, grows because of egoboo: a term for the rush one gets from public recognition. This open-source method often creates better software than standard industrial process. |
7 | 8051 | 2001 | After American Healthways takes over diabetic care, more patients get more frequently tested for eye, foot, and cholesterol ailments. This has cut the total health care cost by 17%. "We spread the development costs over lots of health plans." |
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