Final Customer Buying from a Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others

Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product
Final customers who sometimes use ancillary products with the main product. The ancillary product is sometimes used:
After using the main product

No.	SIC	Year	Note
1	1600	1989	Fluor now designs, constructs, & maintains buildings & equipment for 30 industries.
2	3500	2002	To win buyers over, HP, Dell, and Palm are cramming their gadgets with business-friendly functions such as built-in wireless connectivity.
3	3571	2001	Sony moved into personal computers largely to protect its consumer electronics business. It wanted a PC presence because its devices, like digital cameras and MP3 players, need to connect to one.
4	3571	2005	For its first 15 years Research in Motion was a Canadian pager outfit almost unknown south of the border. Then came the BlackBerry, in 1998. The handheld e-mailing computer quickly became the must-have gadget for executives, consultants and everyone on Wall Street. RIM has sold more than 2 million BlackBerrys, and they now handle half of all wireless business e-mails. RIM's annual revenue should surpass $1.3 billion when it's announced in April, making the BlackBerry as big a phenomenon as Apple's iPod.
5	3572	2002	In response to the challenge from Network Appliance and to grow its business, EMC is investing in software. It is developing programs to manage all of a customer's storage equipment including boxes from its competitors, including Network Appliance's.
6	3651	2000	Sony sees its Playstation 2 game console as a Trojan Horse that will enter the house as a video game player and be another way to access the internet, play movies, and download music, rivaling the PC as the hub of entertainment in the home.
7	4813	2003	Sprint sees a big upside in bundling Sprint's products in packages tailored for businesses or consumers. "Historically, we've been very successful cross-selling."
8	7372	1999	Right now, Linux laptops will mostly be for computer engineers. Mass-market acceptance is being blocked by Linux's lack of productivity software (like Microsoft's Office).
9	7372	2002	In their large suites of business software, PeopleSoft and SAP include products that run manufacturing, customer relations, human resources and finance systems for clients. It is easy for customers to add the supply chain component.
10	7372	2004	Every Windows PC comes with the Internet Explorer browser, Outlook Express e-mail program and Windows Messenger instant-messaging program, free–and they have features MSN lacks.
11	7841	2004	Two Bells, the BellSouth Corp. of Atlanta and SBC Communications Inc. of San Antonio have marketing alliances with services that allow customers to download movies over DSL lines.
12	8011	1997	Omega's inclusion of non-Omega-affiliated practices in its network serves as a competitive advantage as access to care is essential in choosing a managed care provider.

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