Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time
Time limitations due to the patterns of use: Segment customers by the frequency or timing of purchase or use of the product
No. | SIC | Year | Note |
1 | 4812 | 2001 | Nokia produces two dozen new phones each year, a regimen rivals cannot match. But Nokia can't rest. Boutique manufacturers in Europe and America now envision disposable mobile phones with an hour of talk time to be sold for $10 in vending machines. |
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