Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product
Duration of use
| No. | SIC | Year | Note |
| 1 | 5331 | 2001 | In 2001, Wal-Mart began converting its photo services to digital-photo equipment. The retail giant stressed convenience, allowing customers to drop off digital-camera memory cards and return for finished prints, just as they had done with traditional film. It has also created an online service that mails prints to users, or allows them to come to the store to pick the photos up. |
| 2 | 7841 | 2003 | Movielink rents movies for between $2.95 and $4.99 each by allowing customers to download films directly to their computers. There's no subscription fee to use the service, and customers can store films on their PCs for up to 30 days. |
<< Return to Use Steps