Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others

Distance from the company, from the product, from competition or from some other preferred location
Distance from competition:
Because they need unusual Functions

No.	SIC	Year	Note
1	2834	2003	One way to avoid competition is to operate in a market that other companies avoid. Hi-Tech does just that by specializing in liquid generic drugs. This sector of the drug making business has fewer competitors.
2	3842	2003	Interpore Cross' annual revenue is only $70 million and it competes against huge billion dollar companies. It survives because it operates in a fast-growing industry with room for everyone. The company makes orthopedic devices mostly used in spine services.
3	4812	2001	Because Globalstar covers the whole world, there will be no roaming problems and it will cover areas where conventional wireless still hasn't arrived.
4	4813	1997	SBC had sparsely populated Arkansas and Oklahoma as home states and turned them into money machines. SBC was first to recognize importance of international market investing in 10% stake of Telmex in 1990.
5	4841	2002	Cable customers usually switch either to save money or to get more channels. Satellite is particularly popular with rabid sports fans who want to see games broadcast in other parts of the country.
6	5812	2002	Panera Bread can concentrate on growth without worrying too much about competition. It operates in a unique way between quick service and casual dining. Most of the markets Panera operates in are largely under-penetrated. Panera stores are open for breakfast and lunch. Though they don't serve formal dinners, they stay open till early evenings. Breakfast makes up 18% of sales, lunch accounts for 54% and post lunch sales bring in 22%. Each unit brings in annually $1.7 million. The company's focus is in regional malls. Panera competes with causal dining places such as PF Changs and Cosi.
7	5812	2002	AFC has a lot of power as Church's and Popeyes are the #2 and #3 players in the fast-food chicken industry respectively. Popeyes is the #1 player in the Cajun category. AFC has added fried catfish and muscles, marinated strips at Church's.
8	6141	2001	GreenPoint Financial Corp. is a maverick in loans, mortgaging to a diverse and risky range of customers such as small business owners and newly arrived immigrants without a credit history. The corporation is a hard money lender, loaning on collateral instead of credit.
9	8062	2001	Select Medical works in different niches in the hospital and rehab industry. It leases space from hospitals to run divisions that treat patients with complex medical conditions. The average patient has cardiac, kidney, or neuromuscular disorders.

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