Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location
Distance from company or product:
Customers moving from one place to another
| No. | SIC | Year | Note |
| 1 | 2300 | 1985 | Esprit, originally a designer and manufacturer, also tries to reach out to customers using mail-order catalogs (retail business). |
| 2 | 3571 | 2000 | Microsoft's Pocket PC will have an edge over rival Palm in emerging business markets. Companies in industries like real estate are poised to start buying handheld computers in large numbers to improve efficiency. The Pocket PCs will be used with a new computer system installed to run MortgageRamp, an onlinecompany focused on the commercial real estate business. MortgageRamp picked Pocket PC because it offered the greatest functionality and a range of wireless and wired options. |
| 3 | 3571 | 2002 | The need to penetrate more businesses was behind Palm's late January release of its i705 model handheld. The device features an always-on, wireless messaging capability like the BlackBerry two-way text pagers from Research In Motion Ltd. In addition to e-mail, the device can browse the web. |
| 4 | 3571 | 2003 | All the computer companies are focusing on Microsoft's Windows XP Media Center Edition 2004 software. These PCs are designed to be used while relaxing on the couch as they feature a TV-style remote that allows you to look at pictures, watch videos, or play video games. |
| 5 | 4813 | 2003 | Vonage has many add-ons to offer customers: flexible area codes for example. A customer may specify any area code desired. |
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