Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location.
Distance from company or product
Customers in retail establishments
Segments visiting office supply stores
| No. | SIC | Year | Note |
| 1 | 4513 | 2004 | After UPS bought Mail Boxes Etc. in 2001, FedEx decided that it needed a greater retail presence to attract customers. With 1,231 retail locations and $2 billion in sales, Kinko's was acquired by FedEx for $2.4 billion. |
| 2 | 5943 | 2001 | Staples.com isn't the only one cashing in on the online trend. OfficeDepot.com, Staples' rival, is also offering a partner-based business service on the Web. Customers not only tap partners for online printing and copying jobs, but they also use them for payroll processing, taxes, and finding credit. Staples.com offers partner business services in three areas: office operations, technology and communications, and sales and marketing. |
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