Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
Customer segments who have idle time while shopping or using the product
Non-captive customers who need not remain in a specific location

More than one person

No.	SIC	Year	Note
1	4832	2005	The satellite radio company, Sirius, which stumbled in some early battles over technology, is now trying to close the gap by paying rich sums for exclusive programming deals with the likes of radio host Howard Stern. Sirius lured Stern from Viacom Inc.'s Infinity Broadcasting with a package valued at $500 million over five years. Sirius has also made splashy deals with the National Football League and other sports organizations.
2	5411	1997	Andronico's greets customers with beverage & light food areas, complete with seating. Next, the shopper will be exposed to an extensive area of prepared foods.
3	5411	2004	HEB competes against Wal-Mart by catering to local tastes. The sprawling gourmet store, with a gargantuan produce department and olive bar featuring more than 30 varieties, now rates as a Texas tourist attraction.
4	5411	2005	The CEO of Jungle Jim's International Market uses unorthodox and eccentric tactics to woo shoppers into his stores. For instance, he might put on his wizard suit and roller-skate through his store, performing "price magic." Or collect several tons of bargain-priced salvage to use in his stores like an animatronic Robin Hood or 40,000 blocks of wood extracted from highway guardrails. Instead of trying to beat the big chains at their price-squeezing game, the CEO has built a funhouse maze of a store north of Cincinnati that draws 50,000 shoppers a week.
5	5900	1995	Incredible Universe stocks more than 85,000 product models in stores of 185,000 square ft. Each has a rotunda stage for product demonstrations, karaoke contests, laser shows, plus a restaurant and a day-care center. It's not profitable.
6	5942	2004	"Joseph-Beth" Booksellers in Cleveland is bigger than the competitor Borders, selling merchandise ranging from toys to quilted handbags and boasts a restaurant where flank steak salad goes for $9.95.
7	5942	2004	In competing with chains, Joseph-Beth strategy relies on food, not books. Each of his stores has a full-service restaurant with entrees inspired by cookbooks offered for sale.
8	5999	2000	The best hope against online sales for traditional retailers may be to link themselves with entertainment destinations. Already malls throughout the country are offering everything from roller-skating rinks to roller coasters.
9	6512	1996	In Simon Property's new Circle Center mall, you can spend time at a virtual reality game center, head for a nine-screen cinema, or eat at one of 7 themed restaurants and bars.
10	6512	1999	Simon Property Group and Time Warner plans to merge the experience of retail and e-tail through a network of kiosks, broadcasts, web sites, print media, and live entertainment.
11	6512	1999	One of the earliest shopping mall as theme park creations, The Forum Shops in Las Vegas, has Atlantis rising and falling on the hour and Roman gods cavorting in animatronics splendor.
12	6512	1999	Simon Property Group opened Mall of America in Bloomington, Minnesota. With 400 retail spaces. Simon sought off-beat retailers, many of whom would have been too small or new to have qualified for space under normal circumstances.
13	6512	2001	Across the nation, owners of outlet centers have been pulling out the stops to pull in the patrons. Newer-generation centers are becoming more like theme-park, tourist destinations.
14	7319	1995	Cafe USA is a new place-based network for large shopping malls that will present fashion features, movie trailers, segments from "Sesame Street" and, of course, commercials.
15	7375	2000	The Internet trading company has 71% gross margins, and a $400 million cash hoard. More important, buyers and sellers love person to person online auctions. Not even a series of outages could cripple Ebay last year.
16	7832	2001	Cinema de Lux has launched a 17-screen theatre in West Los Angeles which features a concierge service, cocktail lounge, restaurant and live prefilm shows. Special seats can be reserved. This is an attempt to encourage customers to loiter at movie theatres and spend money by creating an entire experience.

<< Return to Use Steps