Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product.

Segments exposed to serial delays due to multiple stops

No.	SIC	Year	Note
1	4512	1987	Allegis combined United Airlines, Hertz and Hilton hotels. Allegis had hoped to build an army of loyal customers seeking crossover services, discounts and joint reservation and check-in systems.
2	4832	2002	Clear Channel is one of several big media companies that are racing to sign up advertisers for cross-platform deals that bundle together ad space across several media. These are becoming more popular with powerhouses including AOL, Walt Disney, and Viacom, all pitching "one-stop shopping." Clear Channel is the biggest U.S. radio broadcaster and live-entertainment promoter. It has linked together 1,200 radio stations and 135 live-entertainment venues. It recently linked with Phillip Morris's Miller Brewing to sponsor a music tour.
3	4841	2005	Comcast and other big cable TV firms are starting to utilize digital video recorders, devices that consumers want but that pose a threat to advertising revenue. DVR technology lets users fast-forward past commercials and control a live broadcast like a DVD. Over the past year, the number of Comcast subscribers using DVRs has grown from around 0.1 million to 1.4 million.
4	5800	2003	Krispy Kreme is testing espresso drinks, and this summer plans to introduce frozen coffee drinks.
5	7372	2000	J.D. Edwards differentiates from other companies because its software allows customers to go from idea or concept to actionable capability in their software easier and quicker than any other system.

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