Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

2.
Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product.

Segments where delays create risk for customers

No.	SIC	Year	Note
1	0	2001	A new service from Equifax helps consumers keep a close eye on their credit reports. For a fee of $49.95 a year, Equifax monitors your credit report nightly and e-mails you if it finds any unauthorized activity.
2	2033	1986	Spraying plant hormones on leaves of citrus trees before harvest will allow navel oranges, lemons and grapefruit to be squeezed into juice without turning bitter.
3	3500	1987	ASK's lot tracking system is designed for regulated manufacturers or companies that handle regulated substances. The software can manage lot genealogy from purchase-order receipt through production to final shipment. The system also facilitates product recalls.
4	3500	1996	Skyjack's scissors platforms were an instant hit, largely because their design makes mechanical parts easy to reach. All the parts are attached to trays that swing out at ground level; cut out hours of downtime for distributors who rented equipment.
5	3523	1988	John Deere has a parts distribution center that offers parts for models up to 40 years old that is open 24 hours a day, 7 days a week. Deere also has locations in the heartland where they are easily accessible to farmers.
6	3571	1991	The combination of toll-free customer service and, when necessary, the promise of repairs within 24 hours are big reasons why Dell has often outranked its rivals in customer surveys.
7	3576	2001	Cisco still has a chokehold on the computer networks of virtually every major U.S. corporation and a growing presence inside local and global telecom networks. Components for some Cisco products, especially switches used in corporate computer networks, were in critically short supply. The company has a two-fold strategy to revitalize its supply chains: help contract manufacturer's accumulate parts and commit to buying specific quantities of components from key suppliers.
8	3576	2004	Unlike the previous software, the new software offered by Cisco Inc. is built in modules, which can be replaced without shutting down the system.
9	3674	1998	In order to maintain short design cycles, fabless firms must extensively reuse design data, "porting: designs from one product carried to another" or contracting with another firm for all or some part of the design.
10	3674	2001	The company says future Athlons will be based on AMD's Palomino design, which enables the use of multiple processors in one computer and adds features like error-correction software. The dual-processing capability is big for workstations.
11	4213	1997	Serving all 48 contiguous states, WERN has focused on serving customers with time-sensitive/time-definite truckload shipping needs, seeking to compete on both service and price. The company pursues a power-lane strategy like most major TL carriers.
12	7372	1999	Linux is the main rival of Microsoft's Windows and it may start in the laptop market. Linux is liked for its crash-proof performance and is popular with techies and programmers.
13	7372	2003	Intuit focuses on after-sale support which means it has answers to questions on its Web site, chat rooms for tech help, and phone support for tax questions. Intuit accounted for 69% of tax software sales and 76% of retail revenue in 2002.

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