Final Customer Purchasing from the Producer of the Product

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product.
Segments where delays are due to steps a customer must take. Customer must:

Transport customer or product

No.	SIC	Year	Note
1	3721	1987	New civilian tilt-rotor aircraft known as Eurofar (Europe) provides a cheaper way for making direct airlinks of up to 600 miles. between European cities. The plane can take off & land from heliports like a helicopter, but can operate at twice the speed and half the cost.
2	4212	2004	A new deal that will make it easier for people to unload their belongings on eBay is being made between UPS and Auction Drop Inc. It will enable people to drop off goods for sale on eBay at any of the 3,400 UPS stores around the country. Auction Drop will then sell the items for them in return for a commission. The idea is to spare consumers the logistics of setting up their own auction on eBay.
3	7372	2003	AutoCAD makes it easier for users to create files for presentation to their clients. Before, they had to create separate files in third party software programs like Adobe Systems Inc.'s Photoshop or Corel Corp's Corel Draw.
4	7374	2004	In response to increased competition, WebEx, the online meeting company, is adding the ability to launch online meetings from AOL's Instant Messenger service.

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