Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
Segments where delays are due to steps a customer must take
| No. | SIC | Year | Note |
| 1 | 3944 | 1996 | To ensure there were plenty of games to play on their new product, PlayStation's creators aligned themselves with independent videogame producers such as Electronic Arts, Psygnosis, Namco and Acclaim Entertainment. |
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