Intermediary Purchasing from the Producer of the Product
Return Steps: The Return steps include activities required to return defective product to the supplier. These activities include the work to deliver the product to the supplier and receive credit for the returned product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of limitaitons set by time.
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
Segments where delays create risk for customers
| No. | SIC | Year | Note |
| 1 | 2389 | 1987 | Benetton recently opened a new factory in North Carolina. Having a U.S. factory is a big advantage for the retailers because it ensures swifter processing of orders. Also, manufacturing in the U.S. will protect Benetton against the falling dollar. |
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