Intermediary Purchasing from the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product

Segments where delays cause customers to be inactive. Delays caused by time required for product preparation and delivery

No.	SIC	Year	Note
1	3500	2005	Grocery stores, hotels, airports and restaurants are installing self-service stations. Specialized computer companies like NCR and Radiant System develop systems for banking and finance, government, broadcasting, retail and restaurants. The kiosks speed the checkout process for customers and increase efficiency and customer satisfaction. The machines also give companies useful data on their customers.
2	3571	2001	Palm is developing eWallet technology, designed to replace the standard card swipe used to pay at retail stores. Palm wants to let users beam credit card data from Palm devices directly to cash registers.
3	3663	2004	Users can order deli products with the Shopping Buddy touch screen and even specify whether they prefer their salami sliced thick or thin. A tone alerts them when the order is ready and the screen displays an order number.
4	3663	2004	DVRs, pioneered by TiVo, allow users to record an entire season's worth of shows, watch TV while recording and pause programs. In 2003, sales were up 29%. Scientific-Atlanta is focused on extending the capabilities and capacity of the infrastructure to its customers. TimeWarner Cable, Cablevision Systems, Cox Communications and Comcast are in different stages of distribution.
5	3711	2001	The Internet has made car buyers smarter. When they can make their own custom car online, they get really creative. That can be a problem as chances are the dealer won't have that imaginary car on the lot. Automakers hope to change that, banking that the Net will make it easier to sell more cars built to order. That could cut the cost of making each car. GM hopes to have a fast custom-order system in place by 2003.
6	6141	2005	New Visa and MasterCard's by J.P. Morgan Chase do not have to be swiped across a magnetic-strip reader but must pass within a few inches of a scanner that is wired to receive low-frequency radio waves emitted by an embedded chip. This is made possible by radio frequency identification technology which has been adopted by retailers to track inventory from factory floor to store shelf. This will speed up lines in convenience stores, theaters and fast-food restaurants.
7	7812	2002	RealOne streaming-media service includes an NBA.com channel featuring up-to-the-minute sports highlights. The NBA is even considering accelerating their plans for an upgraded service set to offer up-to-the-minute highlights of specific teams and players.

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