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Brainstorming Ideas: The Intermediary Customer Purchasing from the Producer of the Product

Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an Intermediary or channel customer must take in connection with the product.

Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.

2. Emotional Segment customers according to the personal emotional needs of the segment

  1. Needs for comfort and status

  2. Needs to avoid sources of anxiety

    1. Risks in relationship

    2. LIMITATIONS SET BY TIME: Segment customers according to the cuases of the limitations set by time

      1. Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product

        1. Segments where delays cause customers to be inactive Examples>>

        2. Segments where delays are due to steps a customer must take Examples>>

        3. Segments where delays create risk for customers Examples>>

      2. Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from another Examples>>

      3. Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product Examples>>

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