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Brainstorming Ideas: A Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary of the product. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.

3.
Emotional: Segment customers according to the personal emotional needs of the segment.

  1. Needs for comfort and status

  2. Needs to avoid sources of anxiety

    1. Risks in relationship

    2. LIMITATIONS SET BY TIME: Segment customers according to the causes of the limitations set by time.

      1. Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product.

        1. Segments where delays are due to steps a customer must take. Segment must:

          1. Find, choose and pay for product Examples>>

          2. Transport customer or product Examples>>

      2. Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product. Examples>>

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