Final Customer Purchasing from the Producer of the Product

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

Limitations set by time: Segment customers according to the causes of the limitations set by time

No.	SIC	Year	Note
1	1531	1996	Retirement-community developers across the country are scrapping the traditional features of housing in favor of more modern attractions like computer labs, weight rooms and lap pools.
2	2099	1987	Pillsbury's microwave cake mix has increased fat & leavening content which allow the cake to rise in 8 minutes or less.
3	3576	2004	The battered telephone companies, long an elusive market for Cisco, could use its efficiency-improving help. Cisco's muscle-bound new router could prompt the revenue-hungry companies to flee their old networks to jump onboard the Internet. 72 of these routers, lashed together, have enough bandwidth, in theory, to move the Library of Congress in 4.6 seconds.
4	4210	1989	RPS handles packages weighing up to 100 pounds. (UPS has a 70-pound limit.) It can deliver to 75% of the U.S. population.
5	5812	2004	Earlier this year, Starbucks Corp. unveiled a renovated prototype store in Santa Monica, Calif., equipped with H-P tablet computers. Using the tablets, consumers can scroll through a list of digital songs stored on the server, pick tunes they like and then instantly burn them onto a compact disc. They can also design art for the CD cover and print it out on an H-P printer, all for as little as $6.99. Customer traffic has increased since the music-enhanced store opened, potentially providing Starbucks with an additional revenue stream.
6	7372	1987	Lotus's One Source CD-ROM database can be loaded from a compact disk player into a Lotus 1-2-3 spreadsheet on a PC.
7	8231	2001	Questia Media America is the forerunner in creating an online library aimed at college students, with a $19.95 a month subscription fee for access to almost 70,000 books as well as a Java-based application for searching text and storing notes on a Web server. Text can be copied from an online book and then pasted into a word processor as a footnote or citation in any of several formats, such as Modern Language Association. This collection of footnotes/citations can finally be printed as a bibliography.

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